Alloy vs. Brass

Alloys are mixtures of various elements. Alloys can be a "base" (less costly) metal, like brass, or a "precious" (more costly) metal, like sterling silver or karat gold. Jewelers and engineers create alloys to change the color, melting temperature, and/or strength of elements. For example, solid gold is too soft for most applications. To make it stronger, it is alloyed (mixed) with other elements.

Pros of using Zinc Alloys

  • Durable
  • Corrosion-resistant
  • Versatile to mix with other metals
  • Cost-efficient
  • Rustproof


  • Not too esthetically pleasing
  • Can be a little weak.

So, when used to make jewelry, zinc alloys produce a durable final product that is not too expensive but at the same time, one that looks expensive.

Brass is an alloy of copper, zinc and sometimes other metals. It is typically 70% copper and 30% zinc. Our red brass wire is 90% copper and 10% zinc, giving it a slightly warmer color. Raw (unplated) brass components are usually the same color as yellow (plated) findings, although they will vary in color and may also work with gold plate. The surfaces of raw brass items may be imperfect, and require polishing, and their finish may change with age.

Brass is one of the most popularly used metals for jewelry due to its resemblance to gold. It has been used since its creation in making beautiful jewelry designs.  Due to its affordability, workability and durability, brass is a good choice for jewelry and is increasingly being used in the jewelry world.

We are working on formulas to introduce White Brass (WBR) with specific alloy that strongly resemble 14W gold. Red Brass (RBR) which looks a lot like 18k pink gold in color when polished.

Brass is very malleable, making it ideal for intricate jewelry designs. It does not break easily as it is not a brittle metal. Rather, it tends to stretch when under pressure. Brass jewelry can last through the ages with reasonable care and maintenance.

Brass does not rust and is resistant to corrosion. However, it does develop a patina,  can lose its luster or greenish layer, over time. This is due to the copper content in the alloy.  While some people like the appearance of tarnished brass, others prefer the bright luster of brass.

Brass Health Benefits

Brass contains copper and zinc. Some claim that wearing Brass assists in alleviating rheumatism, arthritis, headaches and joint paints. While these aren’t scientifically proven, it is possible that wearing brass jewelry can produce some health benefits.